For this project, I was tasked with retackling a poorly executed campaign with my own art and copy while maintaining the original advertisement’s message.

While evaluating Reebok’s original advertisement, the main positive message that I took away was the importance of not skipping out on workouts and to strive for better. I researched Reebok’s origin story and discovered that the brand’s name comes from the grey rhebok, a type of African antelope, which led me to pursue this concept of releasing your inner animal through a commitment to exercising. To bring this concept to life, I incorporated different animals’ silhouettes into each athlete’s shadow relevant to their specific exercise goals to display their prowess.