My goal was to examine an existing advertisement and to concept and design two new ads as a continuation of the same campaign. The existing advertisement I chose was Greenies™ Good Chew/Bad Chew magazine ad. With minimal text and a heavy emphasis on visuals, the advertisement is extremely effective, and I wanted to keep this same simplistic yet effective design in my own two ads.

For both my new ads, I kept the composition the same and used the same fonts and similar imagery to establish that these two new ads are part of the same campaign. Given that one of these ads is for the Feline Greenies Dental Treats, I made some more additional changes to reflect that, such as changing the green to a more yellowish green to match the color of the cat dental treat packaging. Overall, I was able to maintain brand consistency while changing certain visual elements to branch out from the original ad and put a new spin on it.