For this project, I was tasked with the typographic branding of a fictional bakery. For this bakery, I needed to create the bakery name, a type-based logo, a menu, packaging for at least 2 to-go items, and signage, as well as the web layout for both mobile and desktop view. My goal for this project was to apply good type practices for each execution and establish consistent branding for the bakery. I also wanted to create a bakery that was whimsically fantasy-themed.

To accomplish my goal, I was meticulous about my type and important elements such as alignment, proper spacing, kerning, and more. Fun, fantastical, and colorful visual elements were also used to complement the fun type and fonts and fit the theme, all done to solidify a consistent brand that has a fun, playful, and whimsical tone that entices consumers.