For this project, I was tasked with creating the entirety of a food truck branding with my own theme, ranging from conceptualizing and designing the name and logo to creating the food menu and the food truck’s design itself. The Black Hole Food truck is a late-night, space-themed food truck, and the type of food that would be served includes space-themed foods such as star-shaped cookies as well as planet-themed dishes. Theme-wise, my goal was to create a fun, space-themed food truck that provided customers with a comfortable and community-oriented environment.

To execute this, I created and made consistent throughout the branding of this food truck a plethora of fun space-themed vector illustrations and a cute astronaut representing the brand, displaying the fun and welcoming nature of this food truck.